{"id":3463,"date":"2018-02-23T21:25:00","date_gmt":"2018-02-24T02:25:00","guid":{"rendered":"https:\/\/bakerbarrios.baba.staging.findsomewinmore.com\/?p=3463"},"modified":"2024-04-25T09:04:04","modified_gmt":"2024-04-25T13:04:04","slug":"physical-space-and-connecting-with-customers","status":"publish","type":"post","link":"https:\/\/bakerbarrios.baba.staging.findsomewinmore.com\/?p=3463","title":{"rendered":"Physical Space and Connecting with Customers"},"content":{"rendered":"\n<p>When you walk into a store or restaurant you love, there is often a sense of electricity in the air, a buzz and a distinct feeling to the place.&nbsp;<a href=\"https:\/\/bakerbarrios.com\/team\/tim-baker\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tim Baker<\/a>, founding principal at Baker Barrios Architects, was intrigued by this feeling and teamed with founder &amp; CEO of marketing firm&nbsp;<a href=\"https:\/\/findsomewinmore.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Findsome &amp; Winmore<\/a>&nbsp;and author of&nbsp;<em>Formulaic: How Thriving Brands Market From the Core<\/em>,&nbsp;<a href=\"https:\/\/findsomewinmore.com\/our-team\/matt-certo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Matt Certo<\/a>. Together, they wrote an intriguing article dissecting why a company\u2019s physical space is so powerful.&nbsp;<\/p>\n\n\n\n<p>Within the article, they come to a realization that a business\u2019s physical space is much more than just eye candy. A physical space is intrinsic to connecting with customers and team members at a far deeper level. An office, restaurant or store\u2019s decor, paint scheme and art on the walls are intrinsic to making an impact on customers and the team that serves them, acting as an extension of the brand itself.<\/p>\n\n\n\n<p>One salient example is that of the Apple Store. The&nbsp;<a href=\"https:\/\/www.apple.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Apple<\/a>&nbsp;brand is iconically minimalist and that motif extends to their stores. These stores are palaces of light woods, glass and white panels that perfectly exemplify the simplicity and cleanliness that Apple exudes in its branding and products.<\/p>\n\n\n\n<p>If you want to know more about&nbsp;<a href=\"https:\/\/bakerbarrios.com\/team\/tim-baker\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tim Baker<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/findsomewinmore.com\/our-team\/matt-certo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Matt Certo\u2019s<\/a>&nbsp;exploration on how physical environments connect with customers, read their full article on&nbsp;<a href=\"http:\/\/www.i4biz.com\/best-practice\/leveraging-physical-space\/\" target=\"_blank\" rel=\"noreferrer noopener\">i4 Business<\/a>.You may be surprised by just how important a perfectly designed physical space is to creating and fostering real connections with your business.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A physical space is intrinsic to connecting with customers and team members at a far deeper level.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[18],"post_tag":[48],"article_author":[41],"service_type":[],"coe":[],"class_list":["post-3463","post","type-post","status-publish","format-standard","hentry","category-thought-leadership","author-baker-barrios"],"acf":[],"_links":{"self":[{"href":"https:\/\/bakerbarrios.baba.staging.findsomewinmore.com\/index.php?rest_route=\/wp\/v2\/posts\/3463","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bakerbarrios.baba.staging.findsomewinmore.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bakerbarrios.baba.staging.findsomewinmore.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bakerbarrios.baba.staging.findsomewinmore.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/bakerbarrios.baba.staging.findsomewinmore.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3463"}],"version-history":[{"count":4,"href":"https:\/\/bakerbarrios.baba.staging.findsomewinmore.com\/index.php?rest_route=\/wp\/v2\/posts\/3463\/revisions"}],"predecessor-version":[{"id":5771,"href":"https:\/\/bakerbarrios.baba.staging.findsomewinmore.com\/index.php?rest_route=\/wp\/v2\/posts\/3463\/revisions\/5771"}],"wp:attachment":[{"href":"https:\/\/bakerbarrios.baba.staging.findsomewinmore.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3463"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bakerbarrios.baba.staging.findsomewinmore.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3463"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bakerbarrios.baba.staging.findsomewinmore.com\/index.php?rest_route=%2Fwp%2Fv2%2Fpost_tag&post=3463"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/bakerbarrios.baba.staging.findsomewinmore.com\/index.php?rest_route=%2Fwp%2Fv2%2Farticle_author&post=3463"},{"taxonomy":"service_type","embeddable":true,"href":"https:\/\/bakerbarrios.baba.staging.findsomewinmore.com\/index.php?rest_route=%2Fwp%2Fv2%2Fservice_type&post=3463"},{"taxonomy":"coe","embeddable":true,"href":"https:\/\/bakerbarrios.baba.staging.findsomewinmore.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcoe&post=3463"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}